If you are an online business owner, no matter how small or large, the ultimate goal is to increase conversions on your ecommerce website. Yes, increasing visitors and clicks to your Is useful, and being seen by a larger audience is helpful, but what you’re really looking for is an increase in customers completing the buying process and checking out on your website.
First, you need to understand why users are not converting in the first place – is there a specific drop off point on your website? There are many reasons why customers are not completing the checkout process, and ideally an SEO service can take out the guesswork, but if that isn’t in your current budget or you simply want to go it alone, here are some common issues with conversion rate:
- Your product images aren’t attractive, or showcasing your product to the full extent
- Your copy isn’t persuasive enough
- Your ecommerce website isn’t optimised for SEO
- Your website appears perfectly on a desktop, but isn’t optimised for mobile users
- The checkout process is difficult and confusing
Of course, there are many other reasons as to why your conversion rate is lower than you may want, but the above reasons are the most frequent issues we have observed.
Crafting a conversion rate optimisation strategy is best left to the experts, but here are 9 simple tips that you can implement yourself to hopefully increase your ecommerce conversions.
Provide simple, clear contact information
In this online world we live in, people are very wary of businesses they are not familiar with, as there are a number of scam websites that many people have fallen hazard to. If you list some simple contact information such as a phone number and address can help to make new customers feel safer and increase their trust in your business, and therefore conversions.
Ensure all of your images are high quality
Studies have shown that people are much more likely to buy a product if they can visualise it properly.
Have clear and easy navigation on your website
Visitors to your website have usually arrived for a specific item or purpose, and if they cannot find what they are looking for within a few simple clicks they will immediately leave your website and more than likely visit a competitor instead.
Include a guest checkout function
If your website demands that customers create an account, this is usually under the assumption that all customers will become returning customers. A large portion of your website visitors may only want to make a one-off purchase, or buy something for someone else. Therefore, it is conducive to have the option for guest checkout, as well as multiple chances for them to create an account.
The one thing that customers respond well to across the board is believing that they are getting a deal, and a good one at that. Offering incentives to customers such as 2 for 1 deals or new customer discounts is a sure-fire way to increase your conversions.
Ensure you support multiple payment options
In this day and age, there are so many different ways to purchase online, from PayPal to debit cards to apple pay. Each customer has their own personal preference on how to pay for their goods online, and ensuring that you cater to each of these is imperative to not deter anyone from completing their purchase
Create a scarcity mindset
People are much more likely to convert if you create a sense of urgency on your website. You can show how many people are viewing particular products, or how many items you have in stock, and this can persuade people to check out faster than they would have otherwise. Depending on which platform your website is hosted on, there is a range of plugins or apps to do this automatically for you.
Reduce abandoned cart rates
The easiest people to convince to buy a product, are people who have already considered buying from your website. Carts are abandoned for a whole host of reasons and finding a way to reach those who have products in a cart, through reminder emails or retargeting ads on social media.
Offer free delivery
This tip is along the same lines as providing discounts, as customers love to feel as though they are getting a deal. Think about it – how many times have you personally clicked off a checkout page after seeing the delivery costs? Offering free delivery is a great way to increase sales.
We hope that these tips have been helpful to boost conversions to your ecommerce site, and it is important to firstly understand the problems behind your lack of conversions before rectifying them. For personalised, professional conversion rate optimisation seek a reputable SEO agency.