Insights
SEO, eCommerce, website design. Welcome to our world.
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Mobile First Website Design
What is Mobile First Design? With mobile phones becoming an essential part of our daily lives, it’s no real surprise that almost every new client wants a mobile-friendly website. In 2022 it is estimated that 6.64 billion people own smartphones, which is almost 84% of the world’s population. Until smartphones came along, websites were designed
Making a website responsive
What is a responsive website? A responsive website refers to a website’s ability to adapt to the user’s screen size, device and orientation to provide the best experience. This means that whether your site is being viewed on a desktop, laptop, tablet or mobile, the website will automatically adapt to show a version specifically designed
9 ways to increase conversions on your ecommerce website
If you are an online business owner, no matter how small or large, the ultimate goal is to increase conversions on your ecommerce website. Yes, increasing visitors and clicks to your Is useful, and being seen by a larger audience is helpful, but what you’re really looking for is an increase in customers completing the
How long does it take to get to page 1 of google
Most SEO clients would love to know how long it takes to get to page 1 on Google – and the sooner the better! It is a difficult and long process optimising a site for keywords, especially if they are highly competitive with a lot of other websites competing to out-rank each other. One of
SEO Myths
For those familiar with search engine optimisation (SEO) you will be fully aware of the changes that have occurred over the past ten years (and more). It was once much easier to get websites ranking at the top of Google search results. With the continuous improvements to search engine algorithms, the practice of SEO has
The Impact of Social Media on Google Rankings
There is no doubt that in recent years social media has changed the way we interact with the world and each other – and depending on who you ask the impact has been both positive and negative. Businesses have also been impacted by social media in many ways, from better brand awareness to amplified customer
Hosting your website: The difference between shared and dedicated hosting
We take a look at the options available to you when hosting your website.
What is doomscrolling?
Google Trends recently revealed that the term “doomscrolling” was searched more than ever before in 2021. However, recent events on the global stage in Ukraine have seen the previous record peak shattered.
What is Web 3.0?
To conclude our web series, we are looking at the next iteration of the World Wide Web – Web 3.0. Everyone seems to be talking about web 3.0 at the moment, with it being the new buzzword of the internet in 2022 – but what is it all about? What is Web 3.0? Web 3.0,
What is Web 2.0?
Moving on from our memories of Web 1.0 insights, the next iteration of the World Wide Web is what we are currently used to – Web 2.0. What is Web 2.0? The term Web 2.0 was coined in 2004 to easily differentiate between the early days of the internet, and the online world
Equity Digital at Women in Tech SEO Fest 2022
Friday 25th February was a day that Dena, SEO Manager at Equity Digital had marked in her diary for months. The Women in Tech SEO Festival 2022 – a full day of being surrounded by inspirational women in the industry, imparting insightful knowledge in 10 talks across the day. In this blog, she shares her
Choosing the right payment gateway for your WordPress website.
Choosing the right payment gateway for your WordPress Website In this blog, Equity Digital, gives our thoughts on payment providers: Starting a new business can be daunting. There are so many things buzzing around your head. Every decision, big or small, needs your attention. One such decision is what payment gateway to use for taking