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what is the difference between SEO and PPC?
The main difference between SEO and PPC is that one focuses on generating traffic organically and the other requires paying a fee. But which is which?
How Ecommerce Strategy Can Help Reduce Abandoned Carts
An ecommerce strategy can help reduce abandoned carts by 70%, improve your brand image and offer your customers a seamless purchase experience.
4 Reasons Why Site Speed Is Important
Site speed is an important ranking factor and is key to your ecommerce businesses success. Learn the importance of a good site speed and the benefits it can provide to your business.
Why Local SEO Matters for Your Business
Learn how optimising your business for local SEO allows you to increase your rankings within a local search territory and drive traffic to your site.
Why Conversion Rates Matter for Your Business
Conversion rates are important to your business as each conversion brings a visitor one step closer to becoming your customer. Discover what conversion rates are and how to optimise your website to increase them.
Benefits of UX Design
Benefits of UX Design UX Design stands for ‘User Experience’ and is responsible for ensuring all aspects of a digital product are optimised to provide the best possible interaction for users. This includes considering all aspects of branding, functionality, and usability. Why is User experience important? User experience is important because ultimately your goal is
Consumer Behaviour is Changing – Here’s Everything You Need to Know
Consumer behaviour is changing. Here’s everything you need to know about the latest 2022 consumer trends in a post pandemic world.
Mobile First Website Design
What is Mobile First Design? With mobile phones becoming an essential part of our daily lives, it’s no surprise that most clients want a mobile friendly website. In 2022 it is estimated that 6.64 billion people own smart phones, that is almost 84% of the world’s population. Until smart phones came along, websites were designed
Making a website responsive
What is a responsive website? A responsive website refers to your sites ability to adapt to the user’s screen size, device and orientation to provide the best experience. This means that regardless of if you’re using a desktop or a mobile, the website will automatically recognise your screen size. This will then adapt to show
9 ways to increase conversions on your ecommerce website
If you are an online business owner, no matter how small or large, the ultimate goal is to increase conversions on your ecommerce website. Yes, increasing visitors and clicks to your Is useful, and being seen by a larger audience is helpful, but what you’re really looking for is an increase in customers completing the
How long does it take to get to page 1 of google
Most SEO clients would love to know how long it takes to get to page 1 on Google – and the sooner the better! It is a difficult and long process optimising a site for keywords, especially if they are highly competitive with a lot of other websites competing to out-rank each other. One of
SEO Myths
For those familiar with search engine optimisation (SEO) you will be fully aware of the changes that have occurred over the past ten years (and more). It was once much easier to get websites ranking at the top of Google search results. With the continuous improvements to search engine algorithms, the practice of SEO has