Insights

SEO, eCommerce, website design. Welcome to our world.

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mobile browsing
Mobile
Kris Payne

Mobile First Website Design

What is Mobile First Design? With mobile phones becoming an essential part of our daily lives, it’s no real surprise that almost every new client wants a mobile-friendly website. In 2022 it is estimated that 6.64 billion people own smartphones, which is almost 84% of the world’s population. Until smartphones came along, websites were designed

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laptop and tablet
Mobile
Kris Payne

Making a website responsive

What is a responsive website? A responsive website refers to a website’s ability to adapt to the user’s screen size, device and orientation to provide the best experience. This means that whether your site is being viewed on a desktop, laptop, tablet or mobile, the website will automatically adapt to show a version specifically designed

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people pointing at laptop
E-commerce
Dena Warren

9 ways to increase conversions on your ecommerce website

If you are an online business owner, no matter how small or large, the ultimate goal is to increase conversions on your ecommerce website. Yes, increasing visitors and clicks to your Is useful, and being seen by a larger audience is helpful, but what you’re really looking for is an increase in customers completing the

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Laptop with Google search
Online Strategy
Dena Warren

How long does it take to get to page 1 of google

Most SEO clients would love to know how long it takes to get to page 1 on Google – and the sooner the better! It is a difficult and long process optimising a site for keywords, especially if they are highly competitive with a lot of other websites competing to out-rank each other. One of

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SEO Myths
Online Strategy
Dena Warren

SEO Myths

For those familiar with search engine optimisation (SEO) you will be fully aware of the changes that have occurred over the past ten years (and more). It was once much easier to get websites ranking at the top of Google search results. With the continuous improvements to search engine algorithms, the practice of SEO has

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Social media impact on SEO rankings
Online Strategy
Dena Warren

The Impact of Social Media on Google Rankings

There is no doubt that in recent years social media has changed the way we interact with the world and each other – and depending on who you ask the impact has been both positive and negative. Businesses have also been impacted by social media in many ways, from better brand awareness to amplified customer

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What does doomscrolling mean?
General
Chris Shaw

What is doomscrolling?

Google Trends recently revealed that the term “doomscrolling” was searched more than ever before in 2021. However, recent events on the global stage in Ukraine have seen the previous record peak shattered.

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Cryptocurrency Logos
General
Dena Warren

What is Web 3.0?

To conclude our web series, we are looking at the next iteration of the World Wide Web – Web 3.0. Everyone seems to be talking about web 3.0 at the moment, with it being the new buzzword of the internet in 2022 – but what is it all about? What is Web 3.0? Web 3.0,

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Social media on laptop and mobile
Technology
Dena Warren

What is Web 2.0?

Moving on from our memories of Web 1.0 insights, the next iteration of the World Wide Web is what we are currently used to – Web 2.0.    What is Web 2.0?   The term Web 2.0 was coined in 2004 to easily differentiate between the early days of the internet, and the online world

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woman speaking on stage
Equity News
Dena Warren

Equity Digital at Women in Tech SEO Fest 2022

Friday 25th February was a day that Dena, SEO Manager at Equity Digital had marked in her diary for months. The Women in Tech SEO Festival 2022 – a full day of being surrounded by inspirational women in the industry, imparting insightful knowledge in 10 talks across the day.   In this blog, she shares her

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paying with card online
Online Strategy
Equity Digital

Choosing the right payment gateway for your WordPress website.

Choosing the right payment gateway for your WordPress Website In this blog, Equity Digital, gives our thoughts on payment providers: Starting a new business can be daunting. There are so many things buzzing around your head. Every decision, big or small, needs your attention. One such decision is what payment gateway to use for taking

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