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The Impact of Social Media on Google Rankings
There is no doubt that in recent years social media has changed the way we interact with the world and each other – and depending on who you ask the impact has been both positive and negative. Businesses have also been impacted by social media in many ways, from better brand awareness to amplified customer
Hosting your website: The difference between shared and dedicated hosting
We take a look at the options available to you when hosting your website.
What is doomscrolling?
Google Trends recently revealed that the term “doomscrolling” was searched more than ever before in 2021. However, recent events on the global stage in Ukraine have seen the previous record peak shattered.
What is Web 3.0?
To conclude our web series, we are looking at the next iteration of the World Wide Web – Web 3.0. Everyone seems to be talking about web 3.0 at the moment, with it being the new buzzword of the internet in 2022 – but what is it all about? What is Web 3.0? Web 3.0,
What is Web 2.0?
Moving on from our memories of Web 1.0 insights, the next iteration of the World Wide Web is what we are currently used to – Web 2.0. What is Web 2.0? The term Web 2.0 was coined in 2004 to easily differentiate between the early days of the internet, and the online world
Equity Digital at Women in Tech SEO Fest 2022
Friday 25th February was a day that Dena, SEO Manager at Equity Digital had marked in her diary for months. The Women in Tech SEO Festival 2022 – a full day of being surrounded by inspirational women in the industry, imparting insightful knowledge in 10 talks across the day. In this blog, she shares her
Choosing the right payment gateway for your WordPress website.
Choosing the right payment gateway for your WordPress Website In this blog, Equity Digital, gives our thoughts on payment providers: Starting a new business can be daunting. There are so many things buzzing around your head. Every decision, big or small, needs your attention. One such decision is what payment gateway to use for taking
Memories of web 1.0
With talk of web 3.0 surfacing recently, we wanted to hark back to a simpler time online. If you’re anything like us, some of your earliest internet memories will be on web 1.0 – the dawn of the online age. What is Web 1.0? Simply put, web 1.0 was the first iteration of
The rise of voice search
At a time when most businesses with an online presence focus on their position in Google rankings, there’s an increasingly important shift in the way people search for products and services – the rise of Voice Search. The first thing to stress is that this is nothing new. Voice Search has been rising for years,
Google’s Most Popular Searches in 2021
Google has revealed the top searches for the past year, both globally and by country, and they aren’y what you would expect. Paying attention to the biggest search terms means you can keep track of consumer’s interests and queries, helping to better guide your business to the customer’s needs. While 2020’s year in search was
The 4-hour work week – how to work smarter and not harder
The 4-hour work week by Tim Ferris, a book that seemed to promise a way for us to worker smart and not harder. With 2.1 million copies sold since it’s 2007 launch you would think working long hours would be a thing of the past. While there is an overall downward trend in the hours
7 things that make your website look unprofessional
From poor design to slow loading times, there are things that make a website, and your business look and feel unprofessional. We found 7 common things that make your website look unprofessional and are costing you business. Fixing these issues is easy. Solving them will be a sure-fire way to look professional and show that