To conclude our web series, we are looking at the next iteration of the World Wide Web – Web 3.0. Everyone seems to be talking about web 3.0 at the moment, with it being the new buzzword of the internet in 2022 – but what is it all about?

What is Web 3.0?


Web 3.0, or Web3 is simply the next generation of the internet, with decentralised technology and a more open internet, without relying on so-called ‘big tech’. For years previously, Web3 was coined as ‘Semantic web’ which was used to refer to the way that computers would process information and content similarly to humans, but this AI technology was too advanced to be implemented.


Instead, Web3 incorporates this idea with other features.


What are the features of Web 3.0?


Decentralised – information will be stored in multiple locations at the same time, reducing the amount of data held by big tech like Google and Meta.


Machine Learning – a type of Artificial Intelligence that imitates human learning, meaning computers will be able to process information similarly to humans to provide faster results that are increasingly more relevant.


Data ownership – individuals will be able to own their own data, due to data decentralisation creating a secure and open environment.

Cryptocurrency Logos

What will Web 3.0 be used for?


Cryptocurrency and blockchain technologies all use decentralised protocols.  They are likely to be integrated closely, and used to power transactions, data file storage and so much more that we haven’t even discovered yet.


The Semantic Web encourages machines and humans to be involved in content creation and distribution together, meaning that AI-generated content can be hyper-tailored to each individual person using the internet.


An early iteration of this is Siri, with detailed assistance now available as Siri has learnt over time to understand requests on a personal and colloquial level.


Another result of decentralisation that will occur with Web3 means that more everyday items will be connected to the internet, and smart devices won’t be limited to phones and computers.


This technology is going to mean all ordinary offline machines such as transport or home appliances will become part of the decentralised internet. We have seen the beginning of this with Tesla cars and smart fridges, but can expect for a new wave of smart technology advances in the near future.

Tesla car interior

What does Web 3.0 mean for SEO?



Search engines will still be used in Web3; SEO will still be alive and well!


Even though there have been great leaps in blockchain technology and the metaverse, there is no replacement for search engines or ecommerce.  SEO could become even more paramount, as the industry is based on making information more accessible online.



To conclude

Web 3.0 or Web3 is on the horizon, with new ways of sharing and storing data and a more personalised internet experience for all.


Over the next decade or so we’ll witness huge leaps forward in smart technology, and see whether this new iteration of the internet develops into what it has been touted as, or whether it will fall short of the idealistic vision we have of it today. 

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