what is the difference between SEO and PPC?
The main difference between SEO and PPC is that one focuses on generating traffic organically and the other requires paying a fee. But which is which?
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SEO
Search Engine Optimisation
4 Reasons Why Site Speed Is Important
Site speed is an important ranking factor and is key to your ecommerce businesses success. Learn the importance of a good site speed and the benefits it can provide to your business.
Why Local SEO Matters for Your Business
Learn how optimising your business for local SEO allows you to increase your rankings within a local search territory and drive traffic to your site.
How long does it take to get to page 1 of google
Most SEO clients would love to know how long it takes to get to page 1 on Google – and the sooner the better! It is a difficult and long process optimising a site for keywords, especially if they are highly competitive with a lot of other websites competing to out-rank each other. One of …
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SEO Myths
For those familiar with search engine optimisation (SEO) you will be fully aware of the changes that have occurred over the past ten years (and more). It was once much easier to get websites ranking at the top of Google search results. With the continuous improvements to search engine algorithms, the practice of SEO has …
The Impact of Social Media on Google Rankings
There is no doubt that in recent years social media has changed the way we interact with the world and each other – and depending on who you ask the impact has been both positive and negative. Businesses have also been impacted by social media in many ways, from better brand awareness to amplified customer …
The rise of voice search
At a time when most businesses with an online presence focus on their position in Google rankings, there’s an increasingly important shift in the way people search for products and services – the rise of Voice Search. The first thing to stress is that this is nothing new. Voice Search has been rising for years, …