Most SEO clients would love to know how long it takes to get to page 1 on Google – and the sooner the better! It is a difficult and long process optimising a site for keywords, especially if they are highly competitive with a lot of other websites competing to out-rank each other. One of …
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For those familiar with search engine optimisation (SEO) you will be fully aware of the changes that have occurred over the past ten years (and more). It was once much easier to get websites ranking at the top of Google search results. With the continuous improvements to search engine algorithms, the practice of SEO has …
There is no doubt that in recent years social media has changed the way we interact with the world and each other – and depending on who you ask the impact has been both positive and negative. Businesses have also been impacted by social media in many ways, from better brand awareness to amplified customer …
Google Trends recently revealed that the term “doomscrolling” was searched more than ever before in 2021. However, recent events on the global stage in Ukraine have seen the previous record peak shattered.
To conclude our web series, we are looking at the next iteration of the World Wide Web – Web 3.0. Everyone seems to be talking about web 3.0 at the moment, with it being the new buzzword of the internet in 2022 – but what is it all about? What is Web 3.0? Web 3.0, …
Moving on from our memories of Web 1.0 insights, the next iteration of the World Wide Web is what we are currently used to – Web 2.0. What is Web 2.0? The term Web 2.0 was coined in 2004 to easily differentiate between the early days of the internet, and the online world …
Friday 25th February was a day that Dena, SEO Manager at Equity Digital had marked in her diary for months. The Women in Tech SEO Festival 2022 – a full day of being surrounded by inspirational women in the industry, imparting insightful knowledge in 10 talks across the day. In this blog, she shares her …
With talk of web 3.0 surfacing recently, we wanted to hark back to a simpler time online. If you’re anything like us, some of your earliest internet memories will be on web 1.0 – the dawn of the online age. What is Web 1.0? Simply put, web 1.0 was the first iteration of …
At a time when most businesses with an online presence focus on their position in Google rankings, there’s an increasingly important shift in the way people search for products and services – the rise of Voice Search. The first thing to stress is that this is nothing new. Voice Search has been rising for years, …
Google has revealed the top searches for the past year, both globally and by country, and they aren’y what you would expect. Paying attention to the biggest search terms means you can keep track of consumer’s interests and queries, helping to better guide your business to the customer’s needs. While 2020’s year in search was …